Think Pink Week, when Zeta Tau Alpha promotes its philanthropy of Breast Cancer Education and Awareness, took place at the beginning of the month.
“As of Saturday, we have raised about $2,500,” said Deshawn Manley, junior public relations major. “My favorite part of Think Pink week is helping with the events and seeing how our hard work pays off by raising money to fight breast cancer.”
All funds raised were sent to the Breast Cancer Awareness and Education Foundation at week’s end.
Zeta Tau Alpha started “Think Pink Week” in 2004.
“Our main goal is to convey the message that early detection is a key to survival and a greater quality of life,” said Amber Bohanan, junior nursing major and service co-chairperson of Zeta Tau Alpha. “We also strive to show support for those surviving breast cancer and to remember those who lost the fight against this disease.”
She added that in February 2004, the Zeta Tau Alpha Foundation announced that Think Pink had become a registered trademark of Zeta with the United States Patent and Trademark Office.
“Since then, the term has become the umbrella theme for all of our breast cancer education and awareness projects,” Bohanan said. “On Wednesday we wear pink, and Zeta is asking students and faculty to wear pink October 2 in honor of those affected by breast cancer and to help promote education and awareness.”
On Thursday, Zeta hosted a Think Pink open party from 9 p.m. to midnight the Alpha Tau Omega house, while asking those who attended to bring spare change or a few dollars to donate at the door for breast cancer awareness and education.
On Saturday, Zeta hosted a Think Pink 5K.
Also, in honor of the philanthropy, Zeta “pinked out” the campus on Sunday, using creative ways to color the campus pink for the week.
Members also planned to make Miller Tower appear pink by placing pink cellophane over the lights that shine onto the bell tower.