“There are four foundational principles to enrollment management: building a strong team, building a solid search process, providing a net revenue model and data,” Griffin said.
The first principle is inspired by Griffin’s experience playing baseball from a young age into college. His background in a team sport encourages a “it’s not me, it’s we” approach, he said.
Currently, he is focused on listening and creating a team within his department, and later he plans to build relationships with students, alumni and faculty.
The second principle, “building a strong search process,” will involve the most student interaction. Griffin said he wants to periodically interview students for their opinion on promotional material. Knowing what attracted current Union students will help define a tighter focus in the future student recruitment process.
“The more voices involved in the recruitment process will make Union a healthier campus to recruit a student,” Griffin said.
The third and fourth principles, creating a net revenue model and collecting and analyzing data, are more interdepartmentally focused but are still crucial pieces of the recruitment process, he said. Griffin said the enrollment department will be able to efficiently approach these steps because of the level of community created in principle one.
“Dan brings a wealth of experience and a data driven decision making approach to enrollment that we really need,” said Will Brantley, senior enrollment counselor. “This is an exciting time to be a part of enrollment at Union, with Dan in this most crucial position. I truly believe our best days at Union are in front of us.”
Griffin said his family loved the beauty of Toccoa Falls, Georgia, but is excited to be at Union and closer to family. Being involved in the Union community is important to them, Griffin said, and they would like to be close enough for a student to drop over for dinner.
