Twenty students from Union’s school of business traveled to New York City to attend the Advertising Women of New York’s Advertising Career Conference.
“The trip to New York provided invaluable insight to the students into the many opportunities that await after graduation,” said Brooke Emery, Enactus Sam Walton Fellow and assistant professor of marketing.
Students had the opportunity to learn about the advertising industry and to speak with a variety of industry executives about careers within the advertising and communications fields.
Students met with the senior vice president of real estate of Ann Inc. (Ann Taylor and LOFT brands), Madison Square Garden’s director of media sales and marketing partnerships and LinkedIn’s trade marketing lead.
“All of which were engaged in helping students visualize the many possibilities for their futures,” Emery said.
Cody Croom, senior accounting major, said he always wanted to visit New York.
“This trip gave me a chance to network with professionals and get prepared for the future,” Croom said.
Human relations specialists were also on hand to review student resumes and portfolios, one reason in which Gentry Hampton, junior business management major decided to make the trip.
“I went for the connections that I could possibly make,” he said. “Also for possible interviews and job opportunities that were made available to me.”
Each year conference attendees have a chance to visit major New York agencies, media and tech companies.
This year, Union students visited the International Council of Shopping Centers and Martha Stewart Living Omnimedia.
“The trip was a huge success,” Emery said.
The cost of the five-day trip for students was $800 and included the opportunity for students to experience many New York attractions such as the Rockefeller Center, Central Park and Times Square.
The group of 20 students and two faculty advisors departed Union Wednesday, Nov. 19 and returned on Sunday, Nov. 23, in time for the Thanksgiving holiday.
The conference was held at the Crowne Plaza Times Square.