PERSPECTIVE: New year, new changes for Cardinal & Cream

As F. Scott Fitzgerald once said in his novel, “The Great Gatsby,” “Life starts all over again when it gets crisp in the fall.”

With the changing of the leaves comes a new school year for many. The chances of starting over and fresh beginnings complete with brand new school supplies fill the air with excitement.

The Cardinal & Cream is no different. As many students and faculty know, the journalism department has experienced many changes during
the past three years.

With new faces almost every year, it has been an adjustment for most.

While some may question all of the changes, I look back and consider God’s hand on everything.

This fall, we welcome our new faculty adviser, Kathleen Murray. Murray, a 2005 Union graduate, also is visiting professor of photojournalism.

Ellen Kimbro, evening circulation supervisor in Emma Waters Summar Library, is teaching this year’s publication seminar and copy editing classes.

Kimbro has been editorial adviser of the Cardinal & Cream for nearly two years.

With new faces come new ideas. We are excited to announce that the Cardinal & Cream will now feature three online-exclusive issues and three print and online issues rather than six print issues this semester.

As college students, we know the importance of technology. Many people grab bits and pieces of daily news off social networking sites such as Twitter and Facebook.

In order to keep up with the times, the three online editions will be made available through our Cardinal & Cream website at, also accessible with mobile devices and tablets.

The new direction of the Cardinal & Cream focuses on the importance of digesting news whenever and wherever you want to. The three print versions will also be made available online, in case you missed a chance to grab one.

While rumors of the death of the newspaper flutter around in our culture, we at the Cardinal & Cream disagree with that assumption. The newspaper isn’t dying; it’s changing and evolving.

As the newest editor in chief, the future of the paper is something with which I’m entrusted. I want to fill these pages with articles that people actually want to read.

The whole point of a newspaper is to inform the readers and get information out there, but I want people to look forward to scanning the pages of the Cardinal &Cream.

Our social media presence is being ramped up, and we’re diving headfirst into this online world. We ask you to join us as we grow and change. We all are affected by the happenings at Union in one way or another.

That’s the common thread that binds us together. We trust that the Lord has great plans for this school year, and our staff is eager to document
it all.


About Mckenzie Masters 15 Articles
Mckenzie Masters is editor in chief of the Cardinal & Cream and intern for in.Mode, a marketing firm in Louisville, Ky. She will graduate in May 2014 with a degree in Public Relations. Masters enjoys baking, reading a good book and her sorority, Chi Omega.