Films reappear in 3-D, box office makes bank

By Katlyn Moncada, A&E Editor

When “Titanic” was released in 1997, it swept the nation, won 11 Oscars and made $1.8 billion worldwide.

Fifteen years later, James Cameron’s beloved romantic tragedy will be launched in 3-D format.

Is Cameron vying for a fresh audience or is this just a strategy for moneymaking?

Cameron is no stranger to 3-D. It was Cameron’s “Avatar” that was a first successful attempt at using 3-D effects. “Avatar” still has the No. 1 record for the best box-office earnings of all time.

Since “Avatar,” films have sprouted in 3-D for almost every genre in efforts to beat the box-office record, but have been unsuccessful so far.

After “The Lion King” made $92.4 million at the box office, the Disney classic sparked the up-and-coming trend of films reappearing in theaters.

“Star Wars: Episode I” was the most recent to premiere in 3-D, and creator George Lucas has planned to reproduce all six films in this format.

“The fact that ‘Star Wars’ — and other Disney classics — are being rereleased as 3-D versions of their original selves gives my generation a chance at reliving our childhood in the theater,” said Allison Bucknell, sophomore English major. “And the younger generation (receives) a chance to see the classics as if they were being released for the first time.”

Even though classic, popular films like these received opportunity to acquire a new fan base, 3-D remakes revealed apprehensions for some.

“As a lover of film, this trend concerns me,” said Ben Wright, sophomore digital media studies major and Union Film Society president. “By rerunning previously successful movies in 3-D, (Hollywood is) making the declaration of profit over quality.”

Wright also pointed out that some films could be worthwhile produced in 3-D.

“Just because Avatar was acclaimed and successful in 3-D does not give the studios the right to just rerelease any blockbuster hit in 3-D,” Wright said.

According to the National Association of Theatre Owners, the average cost of a movie ticket in 2011 was $7.93. Currently, there is usually an extra $3 tacked on to the cost for 3-D movies in order to cover the cost of the glasses.

These films are already well-liked by several people. Wright said many people already own these movies, but “for whatever reason they are willing to pay to watch it again with the 3-D effect.”

Even though it seems Hollywood may be taking the easy route to make fast money by rereleasing classic films in 3-D, the audiences still wind up in the theater to watch them again on the big screen.

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The Cardinal & Cream is a student publication of Union University in Jackson, Tennessee. Our staff ranges from freshmen to seniors and includes a variety of majors — including journalism, public relations, advertising, marketing, digital media studies, graphic design and art majors.